Paint the Town Pink wouldn’t be possible without the support of friends and neighbors like this year’s Presenting Sponsor, Caesar's Bagels & Deli in Hamilton Township.
Hamilton Township, NJ, September 24, 2025 – This October, the Young Professionals Group and Development Committee of Robert Wood Johnson University Hospital Hamilton (RWJUH Hamilton), an RWJBarnabas Health facility, will hold its 2nd Annual Paint the Town Pink campaign on October 1, in observance of Breast Cancer Awareness month.
The region-wide initiative presented by Caesar’s Bagels and Deli in Hamilton Township will support the Cancer Center at RWJUH Hamilton. Throughout the month, Hamilton Township and surrounding Mercer County communities will come together to show support for cancer patients, their journeys, and survivorship.
“Paint the Town Pink is more than a display of color—it’s a symbol of hope, unity, and determination,” says Lisa Breza, RN, MSN, NEA-BC, Chief Administrative Officer for Robert Wood Johnson University Hospital Hamilton. “The contributions of our community partners, neighbors, businesses, employees and families will go a long way in supporting the important work of our Cancer Center and make a difference to our patients.”
Community businesses, members, and local organizations will Paint the Town Pink by decorating storefronts, lighting up buildings, offering pink-themed specials, or hosting creative events and proceeds will benefit the Cancer Center at RWJUH Hamilton. There will be something for everyone, and every splash of pink will make an impact. RWJUH Hamilton’s partners like Sky Zone Hamilton, Pickleball Kingdom, Outside the Lines Art Studio, and Primo Hoagies have each committed to supporting this initiative during the month of October.
“The importance of Paint the Town Pink resonates far beyond the walls of the Cancer Center,” says Josh Harry, Event Chair for the Young Professionals Group. “This initiative not only helps create critical awareness around cancer prevention and treatment, but it also directly supports patients and families right here in our community. RWJUH Hamilton plays a vital role in our community by providing advanced care, close to home, for those who need it most. Our fundraising goal this year is just the beginning of the Young Professionals’ ongoing commitment to strengthening and supporting the patients of the Cancer Center at RWJUH Hamilton.”
This summer, the Young Professionals Group and Development Committee members at RWJUH Hamilton, Josh Harry, Nicole Pascucci and Mike Pascucci, were joined by Boomer at a Trenton Thunder game to launch the 2nd annual Paint the Town Pink.
The 6th Annual Paint the Bar Pink, the signature event this year, will take place on Wednesday, October 22, at Killarney’s Publick House, located at 1644 Whitehorse Mercerville Road in Hamilton Township. Tickets are $35 and include two drink vouchers and an appetizer buffet. Guests will enjoy local celebrity bartenders, can enter raffles and prizes, specialty pink drinks, but more importantly come together as a community to support cancer patients, their journey, treatment, and care. For tickets, please visit rwjbh.org/paintthetown.
“To me, community is family, and our Cancer Center at RWJUH Hamilton is a vital part of that family. I support this cause not only to stand and fight together, but also for my customers and my community who depend on it,” shared Sezer Ates owner of Caesar’s Bagels & Deli, and this year’s presenting sponsor. “I want to lead by example, and my hope is that other business and community leaders will join me in supporting this important work.”
Rita L., a breast cancer survivor and Cancer Center patient, Cloudman of Trenton Thunder, and Amy Pellicane, MSN, RN, OCN, Administrative Director, Cancer Center at RWJUH Hamilton. Rita threw out the first pitch at a Trenton Thunder baseball game in August as ambassador and to help further spread the word about Paint the Town Pink.
Listed below Paint the Town Pink events everyone in our communities can participate in, and there is something for everyone:
October 1 to October 31, 2025:
- Signature “glow” Paint the Town Pink t-shirts sales online at rwjbh.org/paintthetown. Thanks to t-shirt sponsor, Sky Zone Hamilton, 100% of the 2025 t-shirt sale proceeds will directly benefit the Cancer Center at RWJUH Hamilton. Adult sizes are $25 each and children’s sizes are $10 each. Car magnets are also available for purchase.
- Every Tuesday during normal business hours in October, Primo Hoagies (2222 Route 33, Hamilton Square) will donate 15% of every purchase back to the Cancer Center at RWJUH Hamilton.
Friday, October 10; 6:00 p.m. to 9:00 p.m.
- Join Sky Zone Hamilton (17 Quakerbridge Plaza Drive Unit B, Hamilton) for a 120-minute “GLOW” event and jump for a cause. Buy tickets in advance by calling 609-587-5867 or visit www.skyzone.com/hamilton
Friday, October 24; 6:00 p.m. to 9:00 p.m.
- Enjoy an evening of pickleball, community spirit, and purpose at Pickleball Kingdom (1100 Negron Drive, Hamilton).The price is $25 per person and guests must register. Limited spots are available, and all levels are welcome. Call 609-288-7036 to register or visit pickleballkingdom.com/hamilton
Monday, October 27; 6:00 p.m. to 8:00 p.m.
- Bring your family and friends to a local celebrity softball tournament taking place at Mercer County Park, Softball Field #3 (S3), 1638 Old Trenton Rd. in West Windsor. This free event will feature two teams loaded with local area celebrities and is open to all spectators. Paint the Town Pink merchandise will be available to purchase at the event.
Wednesday, October 29; 6:00 p.m. to 9:00 p.m.
- Enjoy a fun-filled night of ceramic art at Outside the Lines Art Studio (1710 Kuser Rd., Hamilton). Select one of four ceramic pieces (a coffee mug, stemless wine glass, sundae dish or pub mug) and create something unique to take home and enjoy. Light refreshments of water, tea or coffee will be available. Call 609-833-2345 to learn more and register.
For additional information about Paint the Town Pink or ways to get involved, including a complete calendar of events listing of all of the participating businesses who are offering discounts and specials throughout the month, please visit www.rwjbh.org/paintthetown.
You can also find out how you or your business or organization can get involved, by contacting Jessica Alleman by email at jessica.alleman@rwjbh.org.
About RWJUH Hamilton
Located in Hamilton Township, NJ, Robert Wood Johnson University Hospital Hamilton (RWJUH Hamilton), an RWJBarnabas Health facility, serves Mercer County as well as a larger five-county region of New Jersey. RWJBarnabas Health and Robert Wood Johnson University Hospital Hamilton’s Cancer Center, in partnership with Rutgers Cancer Institute – the state’s only NCI-designated Comprehensive Cancer Center - brings a world class team of researchers and specialists to its cancer center, providing close-to-home access to the latest treatment and clinical trials. RWJUH Hamilton is Joint Commission Certified, Primary Stroke Center Certified from The Joint Commission, and a Center for Excellence from The Joint Commission for stroke, spine surgery and hip and knee replacement and is MAGNET® Recognized from the American Nurses Credentialing Center (ANCC). RWJUH Hamilton’s other specialties include heart and vascular care, including emergency and elective angioplasty, heart failure intervention program, coupled with the specialty-trained support staff, treatment and care for minor injuries and life-threatening illnesses, outpatient diagnostic and treatment services and medical/surgical services, bariatric surgery, wound care, women’s health, geriatrics/ senior health and wellness care, infusion services, outpatient rehabilitation and physical therapy centers, including cardiac rehab, orthopedic rehab, speech therapy, aquatic therapy, a balance and hearing center and sleep center.
Media Contact:
Sherry Smith, Director, Strategic Marketing & Communications
(609)-584-6583
sherry.smith2@rwjbh.org