New Brunswick, NJ—April 27, 2026– The Center for Discovery, Innovation and Development (CDID) at Children’s Specialized Hospital, part of the Children’s Health network at RWJBarnabas Health, is growing its partnership with BILLY Footwear with the launch of the BILLY Limitless 253 shoe, available now in adult sizes.
This new rendition of its classic Limitless shoe includes an iconic ‘90s-inspired silhouette with bold throwback detailing and is designed to improve accessibility, independence, and quality of life without sacrificing function and style. It is particularly beneficial for individuals with conditions such as autism, diabetes, or low muscle tone, while also appealing to anyone seeking a supportive, easy-to-use design that delivers comfort across a wide range of needs.
“The evolution of the BILLY Limitless line demonstrates how footwear can be a critical yet often overlooked barrier to mobility, independence, and overall well-being for individuals with complex medical, sensory, and mobility needs,” said Matthew B. McDonald III, President and Chief Executive Officer, Children’s Specialized Hospital. “Through innovative partnerships like the one with BILLY Footwear, we at RWJBarnabas Health are extending care beyond our walls and developing solutions that empower individuals to live fuller, more independent lives. The BILLY Limitless 253 is a perfect example of that.”
Key features include:
- Breathable mesh-and-synthetic upper, padded collar and tongue, and a relatively seam-free interior for added comfort and sensory sensitivity;
- Clove outsoles engineered to optimize heel shock absorption and stability with a cloud-like midsole and dense heel stabilizer;
- Limitless 253 features the BILLY Straight Medial Zipper configuration for easier donning and doffing of the shoes. Includes an extra-wide loop pull for those with limited dexterity;
- Adjustable laces allow for a customized fit by loosening or tightening the functional laces to desired tautness;
- Removable multilayer, multi-density insoles help align, stabilize, and reduce impact to heels and joints. Two additional removable spacer insoles provide additional depth adjustability.
RWJBarnabas Health’s 2025 collaboration with BILLY Footwear included a philanthropic component, with sales benefitting Children’s Specialized Hospital and the programs and services they provide for children living with unique healthcare challenges across New Jersey and beyond.
To learn more or purchase the BILLY Limitless 253, click here.
About Children’s Specialized Hospital
Children’s Specialized Hospital, a part of the Children’s Health network at RWJBarnabas Health, is the nation’s leading provider of inpatient and outpatient care for children from birth to 21 years of age facing special health challenges – from chronic illnesses and complex physical disabilities like brain and spinal cord injuries, to a full scope of developmental, behavioral, and mental health concerns. At 14 different New Jersey locations, our pediatric specialists partner with families to make our many innovative therapies and medical treatments more personalized and effective so each child can reach their full potential. To learn more, visit rwjbh.org/csh.
About the Center for Discovery, Innovation & Development
The mission of the Center for Discovery, Innovation & Development (CDID) is to develop, innovate and discover solutions for the global advancement of the lives of children, adolescents, and young adults with special health needs and their families. CDID transforms health and healthcare through creating disruptive positive change by discovery, development, growth, and commercialization of innovative care, products, services, collaborations, and ideas. CDID aims to improve overall well-being and quality of life, embracing accelerated innovative principles and strategies that focus on the human experience to identify needs, and design solutions to meet them. To learn more, visit www.cdid.org.
About BILLY Footwear
Founded in 2015 by Seattle natives Darin Donaldson and Billy Price, BILLY Footwear is revolutionizing the shoe industry through universal design, delivering style and functionality, without compromise, for everyone. BILLY was founded upon the principle of Universal Design, the concept of creating accessible, inclusive, and user-friendly products and environments that serve and improve the experience for everyone, regardless of ability or other factors. Our innovative shoes feature zippers that wrap around the side and toe, allowing the upper to open completely. This makes putting on shoes effortless and independent, including those with mobility challenges. Our mission is deeply personal. In 1996, Billy Price became paralyzed from the chest down after a three-story fall, making everyday tasks, like putting on shoes, very difficult. After years of searching for a solution that was both functional and stylish, Billy and Darin created a prototype that met these needs and more. What started as a solution for Billy grew into a mission to create fashionable, inclusive shoes for everyone. BILLY Footwear is proud to be at the forefront of this movement towards greater inclusion. To learn more, visit www.billyfootwear.com.