This Becker’s Healthcare panel, featuring Michael Knecht, Executive Vice President, Chief Marketing & Communications Officer for RWJBarnabas Health, discusses strategies for building trust and nourishing relationships with diverse populations. Michael outlines the ways that RWJBarnabas Health facilities serve diverse communities throughout New Jersey; discusses the system’s Social Impact and Community Investment initiative (SICI) and its antiracism initiative, Ending Racism Together (ERT); and highlights how using data-driven social determinants of health enables effective advocacy, education, and engagement for diverse communities.