RWJBarnabas Health Presents New Jersey's First Fitness-Themed Play Pocket Trail At Jake's Branch County Park

BEACHWOOD, N.J. – July 28, 2015 – Community Medical Center, a RWJBarnabas Health facility, has partnered with Ocean County, the National Recreation and Park Association and CBS EcoMedia to construct a new fitness-themed play pocket trail at Jakes Branch County Park in Ocean County. The Jakes Branch County Park Play Trail now offers local children and their families a trail experience that integrates play, physical activity, education and socialization. Jakes Branch County Park is a regional park located off of Double Trouble Road in Beachwood, New Jersey.

Today’s event celebrates the unveiling of the trail and grand opening for the Ocean County community. The grand opening was celebrated with leadership from Ocean County, RWJBarnabas Health and CBS EcoMedia.

“RWJ Barnabas Health and Community Medical Center are committed to caring for people outside of our hospitals’ four walls, and today is a great example of that,” said Michael Mimoso, FACHE, MHSA, President and Chief Executive Officer, Community Medical Center, Toms River. “If we teach our children to be active and make exercise fun, they will be more likely to continue it throughout their lives. That is why this play trail is so important to Community Medical Center and the children of Ocean County,” he added.

With funding generated through CBS EcoMedia’s WellnessAd Program, the Jakes Branch County Park Play Trail will be the first of its kind in Ocean County. The trail is designed with play components such as the “Tilted Spinning Leaf Seat,” the “Caterpillar Crawl-Through” and the “Three-Cell Honeycomb,” all of which help to provide users with a sense of discovery, an appreciation of the environment and a sense of community.

"With this trail, children and their families now have the opportunity to access an outdoor experience that integrates play, physical activity, education and socialization all at Jakes Branch County Park," said Ocean County Freeholder Virginia E. Haines. "We are very pleased to have partnered with these health and recreational groups, in developing this new recreational and educational trail. Ocean County is happy to host this trail at Jakes Branch – the first of its kind in New Jersey. It's a great opportunity for children to experience all we have to offer at this park and all of our parks," Haines said.

“We are so pleased to be a part of RWJBarnabas Health’s Play Trail development project,” said Paul Polizzotto, President and Founder of EcoMedia. “Their continued commitment to the wellbeing of New Jersey communities facilitates the kind of long-lasting impact that EcoMedia strives to affect.”

Jake's Branch Ribbon Cutting

Children joined Seth Zimmerman, Director, Sales and Marketing, CBS EcoMedia, Michael Magnum, Director, Ocean County Parks & Recreation and Michael Mimoso, President and CEO, Community Medical Center, untie a burlap ribbon to mark the official opening of the Jakes Branch Play Trail, the first of its kind in New Jersey.

Kids Playing in Jakes Branch Ant Hill

Children enjoyed crawling through the Ant Hill, one of six play stations, at the grand opening celebration of Jakes Branch Park County Park in Beachwood.

Jakes Branch Ant Hill Play Station

One of the six play stations, the Ant Hill, provides children the opportunity to learn about ants and their role in the environment while being active and outdoors.

About the National Recreation & Park Association
The National Recreation and Park Association is a national not-for-profit organization dedicated to advancing park, recreation and conservation efforts that enhance quality of life for all people. Through its network of 46,000 recreation and park professionals and citizens, NRPA encourages the promotion of healthy and active lifestyles, conservation initiatives and equitable access to parks and public space. For more information, visit For digital access to NRPA’s flagship publication, Parks & Recreation, visit

About the Ocean County Department of Parks & Recreation
The Ocean County Department of Parks and Recreation, funded by the Ocean County Board of Chosen Freeholders, consists of 27 parks, three nature centers, four conservation areas, over 65 miles of hiking trails and two golf courses. In total, the Ocean County park system covers over 4000 acres. Visitors can experience many ecologically diverse systems from the Pine Barrens to the Barnegat Bay. There are sites for active recreation such as softball and soccer along with pristine natural areas that offer a communion with nature.

About RWJBarnabas Health
RWJBarnabas Health is the most comprehensive health care delivery system in New Jersey, treating over 3 million patients a year. The system includes eleven acute care hospitals – Clara Maass Medical Center in Belleville, Community Medical Center in Toms River, Jersey City Medical Center in Jersey City, Monmouth Medical Center in Long Branch, Monmouth Medical Center Southern Campus in Lakewood, Newark Beth Israel Medical Center in Newark, RWJUH in New Brunswick and Somerville, RWJUH- Hamilton, RWJUH- Rahway and Saint Barnabas Medical Center in Livingston; three acute care children’s hospitals and a leading pediatric rehabilitation hospital (Children’s Specialized Hospital), a freestanding 100-bed behavioral health center, ambulatory care centers, geriatric centers, the state’s largest behavioral health network, comprehensive home care and hospice programs, fitness and wellness centers, retail pharmacy services, a medical group, multi-site imaging centers and four accountable care organizations.

RWJBarnabas Health is New Jersey’s second largest private employer – with more than 32,000 employees, 9,000 physicians and 1,000 residents and interns – and routinely captures national awards for its outstanding quality and safety.

About Community Medical Center
Community Medical Center, a RWJBarnabas Health facility, offers a comprehensive array of services including sophisticated neurology and neurosurgery services with a neuro-interventional lab with a bi-plane, and a Level 3 Epilepsy program for children and adults. Our cardiac care features three cardiac catheterization labs and elective and emergency angioplasty programs for patients with heart disease. Patients have access to advanced cancer care including one of the most sophisticated linear accelerators used for radiation therapy and a CyberKnife for treating inoperable tumors. Surgical services include two daVinci robotic surgical platforms, and the hospital’s commitment to technology is evidenced by access to advanced imaging equipment not typically found in a community hospital. As a trusted provider of maternal and children’s services, a Level 2 special care nursery with onsite neonatologists for newborns requiring special care, a dedicated pediatric unit and a pediatrician in the Emergency Department are provided.

Community Medical Center’s cancer program has been accredited by the Commission on Cancer of The American College of Surgeons since 1986 and is the recipient of the Outstanding Achievement Award, one of only two cancer programs in New Jersey to earn this designation, and also offers an accredited Breast Center. The Joint Commission has awarded the hospital their Gold Seal of Approval for the care of Stroke, Acute Coronary Syndrome, Heart Failure and Total Joint Replacement – Hip and Knee and our Cardiac Rehabilitation program.

About CBS EcoMedia Inc.
At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002. In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media.

Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change. Please visit, like us at or follow us at

By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.

Press Contacts:
Taylor Tomczyszyn

Donna Flynn

Carrie Cristello