Newark Mayor Cory Booker Joins Monmouth Medical Center’s ‘Roll Out the Ribbons’ Campaign At Oceanfest

Cory Booker, left, and former U.S. Senator Bill Bradley stopped by Monmouth Medical Center's Roll Out the Ribbons'
Newark Mayor Cory Booker, left, and former U.S. Senator Bill Bradley stopped by Monmouth Medical Center's Roll Out the Ribbons' tent at the Oceanfest July 4 celebration on the Long Branch oceanfront promenade, personalizing "Ribbons of Honor."
Mayor Cory Booker and former Senator Bill Bradley tie their Ribbons of Honor to the Promenade of Hope.
Mayor Cory Booker and former Senator Bill Bradley tie their Ribbons of Honor to the Promenade of Hope.

LONG BRANCH, NJ, July 5, 2013 — In an effort to raise awareness of cancer in all its forms and educate the public about the importance of early detection and prevention, Monmouth Medical Center has launched Roll Out The Ribbons, a unique awareness campaign designed to strengthen the fight against cancer and honor courageous individuals who have and are fighting the battle.

During the public launch of the campaign July 4 at Oceanfest on the oceanfront promenade in Long Branch, Newark Mayor Cory Booker and former U.S. Senator Bill Bradley joined scores of community members in dedicating personalized, multi-colored ribbons of honor along the "Promenade of Hope" on the city's boardwalk.

A focal point of Roll Out The Ribbons, the Promenade of Hope - a half-mile stretch of railing along the boardwalk in Long Branch that begins near Rooney's Oceanfront Restaurant and ends just south of Seven Presidents Oceanfront Park - enables residents from local communities to dedicate multi-colored ribbons along the rail with messages of hope and healing to symbolize a united front in the fight against cancer.

Ribbons of Honor can be submitted for free online at or by filling out a quick form at more than 50 participating retail locations. Optional donations will benefit programs and services for patients and family members of both the Leon Hess Cancer Center and the Valerie Fund Children's Centerfor Cancer and Blood Disorders.

The Promenade of Hope will be filled with ribbons through Labor Day. The display of ribbons will then be moved to an indoor location for September, October and November to honor pediatric, prostate and breast cancer awareness months.

Following his departure from Oceanfest, Mayor Booker tweeted a message of support for the Roll Out The Ribbons campaign to his nearly 1.4 million Twitter followers.

To learn more about Roll Out The Ribbons, visit or call 1-877-360-6275. Get connected by “liking” Roll Out The Ribbons on Facebook and following @RollOutRibbons on Twitter.


EXTENSIONS FOR HOPE Pure Hair Salon in Ocean Township is holding a lavender hair extensions fund-raiser throughout the month of July to benefit Roll Out The Ribbons.

GOLD’S GYM SATURDAY BOOT CAMP - 8 a.m. Saturdays throughout July at Festival Plaza – Pier Village, Long Branch. Participants receive a free Roll Out The Ribbons sweat towel.

18th Annual Power of Pink Luncheon Fund-Raiser honoring Robert A. Graebe, M.D., Chairman and Program Director, Obstetrics and Gynecology, Monmouth Medical Center on Thursday, July 11 at 11 a.m. at Riverwind, the private estate of Morgan E. Cline. Guest Speaker is Wendy Williams of the Wendy Williams Show. Purchase tickets by calling the Monmouth Medical Center Foundation at 732.923.6886.

THURSDAYS BY THE SEA – Roll Out The Ribbons will have a tent at Thursdays By The Sea concerts in Pier Village, Long Branch at 7 p.m., July 11, 18 and 25 and August 1. Attendees can submit personalized Ribbon of Honor to be tied to the Promenade of Hope.

Choose Your Cover - Monmouth Medical Center’s Skin Cancer Screening Event Saturday, July 13, 10 a.m. – 2 p.m. at The Great Lawn, Beachfront North, Long Branch.

Colon Cancer Alliance UNDY 5000 5K & 1 Mile Fun Run/Walkon July 20 at 8 a.m. at Pier Village, Long Branch.

MOVIE AT THE BEACH Party Flicks is hosting an outdoor Roll Out The Ribbons family-friendly movie night at the Great Lawn, Beachfront North, Long Branch Sunday, July 21,at 8 p.m. Admission is free. Donations to the Roll Out The Ribbons campaign are optional.

Joes Vs. Jockeys Mini Golf Festival, the official kick-off to Haskell Weekend on July 26 following the races until 10 p.m. at Monmouth Park in Oceanport, will feature the Roll Out the Ribbons booth.


Date: July 5, 2013

Contact: Elizabeth Brennan